Wireless Router Market Report
- WiFi Experience is Really not Bad Money
- Explosion is here
- Dual Frequency is Standard Triple Frequency
- Fastest Growing Companies
- Family Battlefield is Becoming Increasingly Fierce
- Train users to Transition to WiFi 6
In the wireless router market in 2020, the first batch of WiFi 6 products is coming. The WiFi 5 products set off the last madness. In terms of products, the full Gigabit port + 1300Mbps rate has become standard. In the market in the second half of the year, various manufacturers even launched 2100Mbps low-cost products one after another, reducing the original enthusiast product specifications to about 150. The reason for the speed increase and price reduction is very simple. For WiFi6 routers that originally cost thousands of dollor , manufacturers have already reached the popular price of 400.
Under this background, important changes have also taken place in the market structure. The old hegemony abdicated, the new king ascended the throne, and the princes of the wireless router market as the throne. What are the specific changes in the wireless router market in 2020? We together look!
- Basic data analysis
- First, the new king ascended the throne
Throughout the whole year of 2020, TP-Link, which has been firmly seated in the wireless router market supremacy, has fallen to the altar, and its brand attention ranks second with a proportion of attention of 14.9%. From previous reports, we can find that TP-Link’s market attention has continued to decline and finally slipped off the throne in 2020.
The old overlord abdicates and the new king ascends the throne. In the past two years, Huawei has continued to grow at a rapid rate, and finally succeeded in counterattack. In 2020, it gained 16.8% of the brand’s attention, and ranked first in brand attention. In 2020, Huawei has successively launched such leading products as Huawei Routing WS5200 Enhanced Edition, Huawei Routing Q2 Pro , Huawei Routing WS5200 Quad Core Edition, Huawei 5G CPE Pro , and Huawei Routing A2. From the perspective of user experience, whether it is performance, ease of use, or functionality, it is in a leading position, so it has won the favor of a large number of consumers.
The third and fourth places are Tenda and Asus, respectively, and their market brand attention is 8.9% and 8.2%, respectively. Tenda’s main focus is on the ultimate price / performance ratio. It frequently penetrates the base price of high-performance products, bringing high-speed and low-price products to consumers. Asus continues to focus on fever, high-end and e-sports markets. In addition to continuing to release high-end machine emperors in 2020, it has also launched several WiFi 6 e-sports routers, which have become the first choice for players.
The fifth to ten places are D-Link, Flying Fish Star, Cisco, Aitech, Linksys, and Aikuai. Five to ten people have little difference in attention ratio, and can be classified as the third group.
It can be seen that the entire wireless router market in 2020 presents a pattern of “two super, two strong, and the best of both worlds.”
WiFi experience is really not bad money
In 2020, consumers are more willing to spend money on good wireless networks. The transformation from “with WiFi” to “good WiFi” has formed. From the data point of view, although the wireless router products below 100 concern ratio still ranks first with 18.43%, but the overall gap with other concerns is not large. The attention rate of 100-150 is 16.8%, the attention rate of 150-200 is 16.15%, the attention rate of 200-300 is 15.42%, and the attention rate of 300-500 $ is 12.63%. It can be seen that the wireless router of 100-500 $ has become the first choice of consumers, and its proportion has reached 61%.
The price range of 500 $ to 1,000 $ and the price range of more than 1,000 $ is the middle and high-end range, and the attention ratio is 20.57%. Most of the products in this range have game acceleration functions. E-sports, mobile games, and console players are the consumers of this range. The main force; In addition, routers for large units and villa users such as mesh sets and power line products are also in this range.
Applications such as mobile games, dramas, video chats, and online lessons have helped consumers take home Wi-Fi requirements to the next level. Compared to the negative emotion brought by Caton, you can have a better WiFi experience with a little money. Why not?
Explosion is here
In 2020, Wireless router market users pay attention to the TOP10 models, there are three single product attention ratio of more than 3.5%, namely TP-LINK TL-WDR5620 , Huawei routing Q2 Pro, Huawei 5G CPE Pro. TL-WDR5620, as an inexpensive product, is very popular in small and medium-sized homes. Huawei Routing Q2 Pro solves the problem of Wi-Fi whole house coverage in large apartment, flat floor and villa scenarios. Huawei 5G CPE Pro is the first commercial 5G router. In the rush of 5G formal commercial use, it has gained the favor of consumers.
As the No. 1 market-focused Huawei, it has four work products and has become the overlord in the list. In addition, there are three Honor brand products on the list, one from Tenda and one from Xiaomi. Huawei + Glory has a total of seven products on the list. It can be said that these seven products are hot products in the domestic market in 2020. And Tengda AC23 achieved a price range of 160 $ at 2100Mbps, which is a price killer.
Dual frequency is standard triple frequency
It ’s been 2020, have n’t you switched to a dual-band wireless router? It can be seen from the data that the attention ratio of dual-frequency products has reached 60.83%, and the attention ratio of tri-frequency products has reached 30.19%. A single 2.4GHz wireless router has only 8.98% of poor attention. The data of the core parameters further demonstrate that consumers have higher and higher requirements for wireless routers. Dual-band becomes standard, and faster tri-band routers are growing at a rapid rate.
- Industry analysis and outlook
- What is the domestic wireless router market in 2021?
- WiFi 6, better use, face value, coverage
WiFi 6 will show an explosive trend in 2020. Starting from the second half of 2020, terminals have been gradually equipped with WiFi 6 network cards , and the broadband level has been further accelerated. This is good news for WiFi 6 wireless routers.
Better use is that manufacturers’ needs for users will be further explored and segmented. E-sports routing, home routing, coverage packages and other market segments will further develop in 2020.
The face value is justice, and it is still effective in the wireless router market. Many consumers I contact do not care about parameters at all, and good-looking is the most important. In particular, it can be perfectly integrated into the home environment, saying goodbye to silly big black boxes.
Coverage issues remain unsolved in most domestic users’ homes. As domestic building structures and building materials have their own characteristics, consumers are more concerned about the wall-through performance of wireless routers. Mesh suites, power cats and other large-scale suites, villas without WiFi coverage will continue to be sought after, especially cost-effective products.
Fastest growing companies
The fastest growing company in Wireless router market in 2020 is undoubtedly Huawei. In 2020, Huawei has a total of six new products including Huawei Routing WS5200 Enhanced, Huawei Routing Q2 Pro, Huawei Routing WS5200 Quad Core, Huawei 5G CPE Pro, Huawei Routing A2, and Huawei Routing WS5106. Among them, Huawei Routing Q2 Pro and Huawei 5G CPE Pro won the CESA 2020 Best Smart Home Product Award and CESA 2020 Best Network Communication Product Award respectively, and Huawei Routing A2 won the 2020 Star Award.
Such data is not difficult to see, Huawei routing wins the Chinese market in 2020 is a manifestation of strength. To achieve such results, the author believes that there are two factors, one is the price, and the other is the Internet experience. In terms of price, the main household products cover the mainstream household market of 400-100 $, all equipped with double gigabit as standard. In addition, the Internet experience is the core of Huawei ’s routing competitiveness. Its products can implement practical functions such as game acceleration, one-touch Internet access, child Internet protection, and Internet access for the elderly. It is especially well-suited for Huawei terminals, such as automatically Internet acceleration.
Family battlefield is becoming increasingly fierce
Starting at 200M and capping at 1000M, as high-speed broadband is further popularized in homes, home wireless routers have also ushered in a wave of machine replacements. In addition, the wireless router of 2020 must not only be able to fully display the full performance of home broadband, but also proceed from the actual needs of users to further refine practical functions. Such as the acceleration of online lessons, the acceleration of games, and the protection of children and the elderly on the Internet, home wireless routers have become an important subdivision track, with a price range of about 100-400 $, becoming the main battlefield for major manufacturers.
Train users to transition to WiFi 6
Wireless routers supporting WiFi 6 will undoubtedly be one of the key development points for manufacturers in 2020. However, it seems that users are not likely to buy a bill. How to train users to evolve to WiFi 6 has become a problem that plagues manufacturers. First of all, the price of WiFi 6 wireless routers is still sky-high. Although the lowest price of WiFi 6 routers introduced by TP-LINK is only 399 $, its network speed has shrunk accordingly. In addition, the main application of WiFi 6 is not yet obvious, and the home broadband is used to the extreme. The current WiFi 5 can already be satisfied, resulting in insufficient power for users to change phones in addition to early adopters.
Although WiFi 6 is a problem that plagues manufacturers, it is also a point of opportunity for manufacturers. Super high speed, low latency, support for more concurrent devices, better transmission algorithms, these advantages will allow users to go to the next level of the Internet experience at home. At present, most of the WiFi 6 chips are Intel and Qualcomm. Huawei’s WiFi 6 chips are expected to be commercially available in 2020. When terminals and routers are equipped with WiFi 6 technology as standard, the huge market will soon usher in a wave of WiFi 6 updates.
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