With heavy advancement in media, curiosity within the audience is at its peak for the newest addition of Podcasts in corporate, entertainment, education and sports. Podcasts were an unexplored medium to reach the population, until recent years when businesses started to seek them as a powerful tool to brand their image. Here’s how you can create a Successful Podcast Marketing Strategy to ensure that your podcast stands out from the crowd.
Understanding Podcast : Past & present
Generally, an episodic digital format of a series of interlinked
audio clips, which a user can download or listen to live over the web is called
a Podcast. The Podcast jockey produces a season of episodes for specific
listeners to listen to and download respective audio clips holding information
either related to social issues, entertainment purpose, branding, subject
education, etc. Audiences subscribe to the likable podcasts, which makes them
aware of the newest episodes or seasons being broadcasted, which is why having
a successful Podcast Marketing Strategy is key.
Historically, this whole
credit goes to Adam Curry (former MTV VJ) and David Winer of syncing audio
content into audio players. Later August Trometer and Ray Slakinski developed
iPodderX, which brought a heavy revolution into the world of podcasting.
Finally The BackStage Pass in 2003 and Daily Source Code became the first of
the kind podcasts, eventually the hottest talk of the town, and attracted a
noticeably successful number of audience. Following the culture, CBC Radio One,
NPR, BBC and Public Radio International also stepped forward with their
podcasts on iTunes platform in 2005.
Another interesting way of Podcasting includes going live with the audience. The format is quite similar to a Radio, but still what makes it different is – firstly it is online and secondly it’s still available for you to download from the web feed. The platforms which allow the audience to connect to a Podcast are known as ‘Podcatcher’, which could either be a desktop, tab or mobile through special podcasting service applications or software. Yes, with more and more Podcasting channels debuting on web platform, Podcasts are becoming new-age radio for audiences to catch-up with.
Following the
trend, the web is flooded
with Podcasts being uploaded globally. Somebody must have just uploaded a new
Podcast audio, while you are reading this. Working on the right Podcast Marketing Strategy,
could become a major breakthrough for any podcast to gain audience attention.
How to develop a Successful Podcast Marketing Strategy:
How would your Podcast gain traffic, if no-one really knows it
exists. Producing good content for
listeners is one of the most important factors, but the real struggle comes in
establishing popularity among masses for the same content; and word-of-mouth
advertisement is a very time consuming process. Here are some points you must
take a note of that can make your Podcast spread like wild-fire.
#Tip – 1 Reserve your Podcast on iTunes platform
iTunes has more than 70-75% of the total Podcasts available
throughout the web medium. Apple at WWDC 2018 confirmed over 550,000 podcasts
available on its platform. This could be a major motivation for any podcast
generator to understand that iTunes could be a major turning point for his
Podcast, with a huge loyal audience support at iTunes.
#Tip – 2 Utilize full potential of Social Platforms
Utilize all your social presence on the trendiest social media platforms to promote your Podcast. Social Platforms can be utilized for a massive global reach, within hours rather than months or days. The comment section could also be utilized as a fan reaching section or feedback analysis portal for self-assessments and improvements.
#Tip – 3 Make the opening description interesting, but not content revealing
Sub headings and descriptions are important when it comes to
seasonal episodic Podcast production. But the main query lies what description
would be considered appropriate to buy in the audience to download or listen to
your podcast. Well the answer is, “not too revealing” description is the best
way to attract an audience towards your episodic Podcast. Remember, if you
described all the major content of your Podcast in mini description sections,
nobody would invest time to go through your podcast to retrieve the same
information.
#Tip – 4 Involve audience through live Podcasting
Live audience chats, Live-shows and Live rewarding sessions are some
great tricks that can elevate huge
audience attraction. Say, out of sheer greed for reward or expectation of being
acknowledged on-air among masses, people do join such live podcasting shows to
involve themselves and mark their presence live. It turns out to be a
beneficial factor for a Podcast generator, since he is getting a big audience
pool with a little investment in the reward section. Moreover, generating a fan
base which obviously would do a free marketing base for the show.
#Tip – 5 Old trick of Email marketing, always works
When it comes to having a Podcast
Marketing Strategy, leave no stones unturned. Email marketing is the oldest
form of one of its kind, and has been still acceptable throughout the globe.
Two main reasons to utilize this platform for your Podcast Marketing; firstly
its slightly economic and secondly people do read these emails, even if they
don’t click the link. It is important to make your presence in people’s mind
first, even if they still are not listening to your podcast.
Those were the list 5 Effective Podcast Marketing Strategic Tips for You
Podcasts are the trendiest on-demand tech which is making a huge impact on the whole information consuming media platforms. Being easy to download, digitally available like forever and moreover consuming much less space on hardware devices, Podcasts are going to be smartphones’ next best add-on we are going to witness in near future. But you need to have an Effective Podcast Marketing Strategy so that you can stand out, garner audiences and last in this competitive field.
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